Our Story

Committed to giving You the Best Prices and the Best Customer Service.

Discount Lift Rentals is a family owned and operated company, and we are the foremost, internet-based, nationwide equipment rental company. Since 2010, we have always put our customers first while providing the lowest prices with no hidden fees.

We search all the local yards to find the very best pricing for each area. Our Construction Equipment Search Engine immediately connects you to a nationwide network of independent rental yards in all 50 states. Unlike large corporate retail chains, Discount Lift Rentals matches our customers with the best rental yards while providing the lowest prices and first-rate customer service.

Discount Lift Rentals is constantly looking for independent rental yards to expand our nationwide coverage. If you are a rental yard and want to be a part of our growing team, please contact us for more information.

 

About Our Founder

In 1980, the Hoskins family started Arrow Lift Rentals in Southern California. Max Hoskins was raised in the family business, and at fourteen, he started scrubbing scissor lifts on the weekends for extra money.

After he graduated business school from University of Southern California, Max went to work for JLG Industries, the largest manufacture of aerial work platforms. As a territory manager, Max traveled throughout the United States selling to the independent rental yards like the one he grew-up in. Max saw first-hand how the corporate, mega-stores were squeezing the family owned businesses.

Seeing a real need in the equipment rental industry, Max left the corporate life to partner with his father Max Sr. and Uncle Greg to create a new type of company. Thirty years after his family opened their business, Max started his first business.

Equipment Giant became a new type of internet company with a strong foundation from a family owned, equipment rental company. Customers were happy to get to know the small team of very personable sales associates and office staff, and Equipment Giant quickly grew as word spread. Because of locations in both the Midwest and West Coast, there was a seamless, centralized feel that ensured exceptional customer service in all time zones.

Now in all 50 states, Discount Lift Rentals is now the foremost, internet-based equipment rental company with an expanding network of independent rental yards. Continuing to grow from on-going success, Discount Lift Rentals is committed to putting customers first while providing the lowest prices – just as they set out do from the very beginning.

Today, Max Hoskins is actively involved in the day-to-day operations, and he is always looking for ways to improve customer service while continuing to expand their nationwide coverage.

 

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